At the beginning of this study series, we asked “The real cost of FREE?”

What if it’s really true that you get what you pay for?

What if it’s really true that the payer is the giver?

Over the next few months, we’re going to test this title question by putting forth a number of ventures bent on performing the experiment. As the data builds, we’ll report back with some of our findings.

Here’s to hoping it’s really TRUE! It’s just gotta be the answer…doesn’t it?